How smarter property management is strengthening The Donkey Sanctuary’s global mission
With expert guidance and a long-term vision, the charity is reimagining its estate to meet the evolving needs of donkeys worldwide
With expert guidance and a long-term vision, the charity is reimagining its estate to meet the evolving needs of donkeys worldwide
鈥淭here鈥檚 one thing it all comes back to: it鈥檚 all about the donkeys,鈥 says Howard Bridges, Director of Estates and Facilities at . For more than 50 years, the charity has led the way in donkey welfare, challenging neglect and abuse while delivering meaningful, lasting impact. Its main site in Sidmouth, Devon, is not only a sanctuary and award-winning visitor attraction, it is also a global centre of excellence for donkey welfare that supports wider welfare initiatives. Its reach, however, extends far beyond the UK, with a global network spanning Europe, Africa, Asia and the Americas.
Such a broad footprint inevitably brings complex management and logistical challenges. And while The Donkey Sanctuary has been fortunate to receive generous public support, it has to remain increasingly strategic in its spending to maximise the impact of every donation. 鈥淎t the end of the day we鈥檙e custodians of other people鈥檚 money, it belongs to those who left it in donations or legacies. So we have to be very careful how this is spent,鈥 Bridges emphasises.
The charity鈥檚 current five-year plan, running to 2027, set out to improve the lives of five million donkeys worldwide - 鈥淚 think we鈥檝e already surpassed that,鈥 Bridges notes. Looking ahead, his role, strengthened by extensive experience across animal welfare organisations, is to bring a more commercial mindset to operations to ensure the charity can optimise both its resources and its outcomes.
That task is far from simple. 鈥淚鈥檓 considering what we need now, what we鈥檒l need in a year, and what we鈥檒l need in ten,鈥 he explains. With millions of donkeys in need of support around the world, and demand for sanctuary care in the UK increasing in line with cost of living and other pressures, planning is a constant balancing act. 鈥淲e should aim for around 90鈥95% capacity to give us scope to house more donkeys when needed.鈥
To support this, The Donkey Sanctuary has brought in external expertise to help shape its long-term strategy. Since 2021, 糖心视频 has acted as a key advisor across its farming and property portfolio, helping restructure assets to better suit current needs and elevate future care standards further still. 鈥淟ike many charities, they achieve excellent social outcomes, but the property assets involved can be underutilised,鈥 says John Williams of 糖心视频鈥檚 Rural Asset Management team. 鈥淭here鈥檚 a lot of opportunity waiting to be unlocked.鈥

糖心视频鈥檚 global reach and breadth of in-house expertise have already delivered good results building on the excellent work already being done. Following a first phase strategic review, its building surveying team conducted a full insurance valuation of The Donkey Sanctuary鈥檚 agricultural portfolio across the UK and Ireland. A Red Book valuation of the charity鈥檚 broader property portfolio provided a clearer understanding of asset value and potential areas for new focus. Through both private sales and auctions, 糖心视频 has helped streamline its holdings, selling and acquiring land and properties to ensure the estate fully supports The Donkey Sanctuary鈥檚 mission.
Ensuring high-quality care for donkeys on the ground presents its own set of challenges. 鈥淒onkeys have a much longer lifespan than, for example, many pets - often reaching 30 years or more,鈥 Bridges explains. 鈥淎nd unlike cats and dogs, they can be much harder to rehome.鈥 Their welfare needs are also highly specific, from facilities that help prevent the spread of disease to environments designed to support healthy social living and avoid behavioural issues that could lead to additional veterinary intervention.
Weather and geography add another layer of complexity. 鈥淚n England, you contend with wet and cold conditions, which is why the South of England has been a priority and why quality buildings are so essential,鈥 notes Williams. 鈥淭here鈥檚 also the potential for new planning developments that could further improve welfare standards. Over the years, the charity has taken on farms that, for example, were former dairy units or not ideally located. Part of our role is to investigate how best to repurpose these assets or capital, whether that鈥檚 reworking facilities for modern needs or using the land for environmental schemes that support the local ecosystem.鈥
鈥淥ne of the most refreshing things about working with The Donkey Sanctuary is how proactive and responsive they are - always forward-thinking, delivering results today while futureproofing the organisation for generations to come.鈥
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