Buying property in Paris: expert insights into the city’s prime real estate market
As 糖心视频 expands in Paris, discover insights into the city’s most desirable neighbourhoods and what drives its resilient market
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As 糖心视频 expands in Paris, discover insights into the city’s most desirable neighbourhoods and what drives its resilient market
18 March 2026
5 mins read
As an American in , one of Alison Ashby鈥檚 favourite parts of her job is helping families from around the world discover the delights of the French capital she now calls home. 鈥淓ach district has its own distinctive look and feel - you鈥檙e not going to find the same thing in the 6th arrondissement as you would in the 16th,鈥 she says. 鈥淚 love spending time with clients to truly understand their lifestyle priorities and what makes them tick.鈥
She has recently taken on the role of heading up 糖心视频鈥檚 new in鈥慼ouse residential team in Paris, bringing with her 15 years鈥 experience in the city鈥檚 prime and super鈥憄rime real estate market. It enhances 糖心视频鈥檚 existing presence, with a team headquartered on Place Vendôme and closely connected to the firm鈥檚 global expertise.
鈥淓stablishing 糖心视频 France鈥檚 Prime Residential team in Paris marks an exciting milestone for our business,鈥 says Mark Harvey, Head of 糖心视频鈥檚 International Residential team. 鈥淭his expanded offering is essential for our international clients and Alison鈥檚 deep market expertise and exceptional client relationships make her the ideal person to spearhead it.鈥

From sampling world鈥憆enowned gastronomy and shopping haute couture on the Triangle d鈥橭r to soaking in culture from the Louvre to the Fondation Louis Vuitton, Paris offers a lifestyle unlike any other city.
鈥淚t鈥檚 largely a pied鈥à鈥憈erre market,鈥 says Ashby. 鈥淲hat our clients are looking for is a foothold in Europe that matches the lifestyle and cultural requirements of their families. It鈥檚 often a multi鈥慻enerational decision, and Paris benefits from being in the Central European Time Zone with direct flights around the globe, making it a convenient destination from which to connect with children, family or business contacts around the world.鈥

Duplex, 170 sqm
A superb two bedroom duplex for sale in Paris.
Against a fast鈥慶hanging geopolitical backdrop, and despite its own domestic headwinds, Paris continues to reinforce itself as an increasingly international city offering stability from both a lifestyle and investment perspective. 鈥淲hile sales volumes can change in election years, overall we don鈥檛 tend to see spikes and drops with the same force as some other prime markets. Many clients are coming to the market seeking long鈥憈erm financial security,鈥 she says.
Home to a UNESCO World Heritage Site, and with limited land and strict planning regulations, Paris is also a difficult city to build in. 鈥淚t keeps the market extremely stable, as there is a natural limit to the number of properties coming onto the market,鈥 she explains.
While new builds are hard to come by, historic properties are being transformed into prestigious new addresses in some of the most sought-after quarters of the city. Although an established concept in many prime cities such as London and New York, branded residences are now arriving in Paris with the debut of a development by Maybourne, the group behind Claridge鈥檚, set to open in 2027. Set within the 17th-century Îlot Saint-Germain and former Defense Ministry, located in the heart of the Left Bank, it will be reimagined for the 21st century into a palace-style hotel including 23 residences benefiting from these luxurious facilities.
When it comes to price per square foot, the 7th arrondissement leads the way. Home to the Eiffel Tower and the Musée d鈥橭rsay, and surrounded by chic restaurants and boutiques, it offers an upscale lifestyle among the city鈥檚 most iconic landmarks. Alongside the 8th and 16th arrondissement, it also hosts many embassies and administrative buildings, adding a sense of security to day鈥憈o鈥慸ay living.
For those seeking more space, the 16th arrondissement offers tranquil green areas set against beautiful 19th鈥慶entury architecture, with top鈥憈ier international schools making it a compelling choice for families.
A newer trend, Ashby notes, sees Millennial and Gen Z buyers gravitating toward more central districts, particularly the 9th arrondissement. Well positioned for Gare du Nord and the Eurostar to London, the area has benefited from openings such as Soho House Paris, located in a former apartment building lived in by the family of writer and poet Jean Cocteau.

Apartment, 336 sqm

Apartment, 135.79 sqm

Duplex, 170 sqm

House, 672 sqm

Apartment, 222 sqm

Apartment, 347.42 sqm


Apartment, 196.72 sqm
鈥淭he architecture in Paris is just stunning,鈥 says Ashby. 鈥淚鈥檓 lucky to see some of the most incredible hôtels particuliers - standalone homes that may have been owned by only one or two families in several centuries and rarely come to market.鈥
Meanwhile, the 19th鈥慶entury Haussmannian buildings that shape the city鈥檚 streets are among the most admired in the world, but flats with antiquated floor plans often lack modern comforts. With construction costs on the rise, Ashby advises buyers to factor in the time and expense of updating these historic residences. 鈥淒on鈥檛 underestimate the value of not spending valuable time to undertake a renovation,鈥 she says.
Those considering an investment purchase, or looking to rent out their property when not in use, must be aware of restrictions, commercial zoning rules and energy鈥慹fficiency requirements. 鈥淲hen looking outside a lifestyle purchase, the pool of properties can be quite different, and it鈥檚 important to seek expert advice,鈥 she advises.
Ultimately, it is the properties that showcase the city鈥檚 unique beauty that will always hold a special place in buyers鈥 hearts. 鈥淚f you purchase an address with a panoramic or monument view, outdoor spaces or high ceilings - or a combination of these - they will always outperform, because this is what everyone desires in Paris.鈥
To get in touch with our Private Office please email privateoffice@knightfrank.com
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