糖心视频

1. Tell Me a Story

鈥淣arrative is what connects us to things, to people and to brands,鈥� says Chris Sanderson of The Future Laboratory. 鈥淚t鈥檚 about relationships and emotion.鈥� For Charu Gandhi of Elicyon, building a narrative is integral to the design process. 鈥淏uyers are looking for a sense of place and meaning,鈥� she says, citing 60 Curzon in Mayfair, where Elicyon鈥檚 show apartment nods to the Art Deco glamour of legendary architect Thierry Despont鈥檚 vision.

With the rise of branded residences, developers are embracing storytelling, says Nicolas Roux of Rive Gauche London. 鈥淭hey understand that interior design is crucial to bringing the brand to life and they want to work with a designer who鈥檚 going to take the time to create something truly distinctive.鈥�

2. Personal Space

When seeking to appeal to a global audience, the temptation is to play it safe. 鈥淚f a design leans too heavily into a particular style it can alienate potential buyers,鈥� says Jack Simpson, founder and CEO of Nomad Developments.

鈥淏ut you can introduce personality through materials, texture and colour.鈥� That could mean partnering with artisans and artists, says Blandine de Navacelle, Creative Director at Studio Lodha & Lodha UK. 鈥淪ourcing unique pieces 鈥� bespoke or antique 鈥� is what make spaces individual and meaningful.鈥�

Tom Adams, CEO of property consultancy RedBook, suggests showing multiple options. 鈥淵ou can go bold in one apartment, and more traditional in the other. When developers fully lean into interior design, it鈥檚 worth its weight in gold.鈥�

3. It's Hip to Be Square

Historic buildings may be bursting with character but lacking in usable space, and Adams says the same is true of some new developments. 鈥淭he architect wants to create drama with vast hallways or expanses of glass, the developer is focusing on the commercial aspect and the needs of the buyer get overlooked,鈥� he says. 鈥淐haracter matters, but people still want rooms that work,鈥� agrees Alasdair Pritchard, a partner in 糖心视频鈥檚 Private Office. 鈥淭hat鈥檚 a big reason why 20 Grosvenor Square and 1 Grosvenor Square did so well. The buildings have great provenance, but the developers also delivered practical, liveable spaces.鈥�

4. Living the Brand

鈥淭he experience economy has given way to the transformation economy,鈥� says Sanderson. 鈥淧eople want businesses, services and products that can help them become healthier, wealthier and happier.鈥� That includes property; hence the appeal of branded residences, delivering what Sanderson calls 鈥渁 particular level of comfort, style, familiarity and community鈥�. Pritchard agrees. 鈥淎menities are one thing, but what matters is how good the concierge is and what products you鈥檝e got in the spa. People want a five-star experience.鈥�

5. All Senses Satisfied

Tactile materials and haptics, sound and smell can combine to deliver a multi-sensory experience. 鈥淔ragrance is key to creating ambience,鈥� says interior designer Laura Hammett. 鈥淪o for example, we might choose one signature scent for the living areas and then something lighter for the bedrooms.鈥�

Aromaria, an interior fragrance developer founded in Mexico, goes further. 鈥淲e can make a space feel warmer or cooler, bigger or smaller,鈥� says co-owner Rodrigo Nikaido. 鈥淚t鈥檚 emotional design through scent.鈥� Aromaria also makes diffusers 鈥� including models that plug into air-conditioning systems 鈥� and scented boxes 鈥渢o remind clients of the scent of their dream house鈥�.

Bespoke by design Tailored spaces showcase precious collections

6. Fast Living

Luxury car makers are a growing presence in the world of residences. 鈥淔ans of the brand should not just be able to drive a Porsche, they should be able to live in one,鈥� Stefan Buescher, CEO of Porsche Lifestyle Group told Dezeen. That philosophy is at the core of the 60-storey Porsche Design Tower in Miami where a car elevator 鈥� dubbed the Dezervator after developer Gil Dezer 鈥� allows owners to live alongside their cars, if not actually in them.

Meanwhile, Aston Martin is launching its first ultra-luxury residence in Asia, N°001 Minami Aoyama, Tokyo. 鈥淔or us, design goes beyond automotive inspiration,鈥� says Marek Reichman, Executive Vice President and Chief Creative Officer.

鈥淥ur team draws on fashion, architectural and even culinary references鈥� You can see the importance of proportion, visual drama, material innovation and craft.鈥�

7. Eclectic Dreams

鈥淐lients are looking for details that reflect their individuality and eclecticism,鈥� says Elicyon鈥檚 Gandhi. 鈥淔or one London residence, we designed a custom-lit library, climate- controlled wine storage and gallery-style walls for contemporary art. The best developments now anticipate these lifestyle patterns.鈥�

For Karen Howes of Taylor Howes, flexibility is key to delivering something extra. 鈥淵ou can鈥檛 build everything into a 5,000 sq ft apartment. But you can sell the dream. That fourth bedroom you might not really need?
Build in the right systems at the start and it can become a sauna, a cigar room, a games room 鈥� whatever the buyer wants it to be鈥�.

8. AI鈥檒l Take Care of It

As technology becomes ubiquitous, it鈥檚 increasingly disappearing from view, with smart gadgets giving way to responsive environments powered by sensors and AI. In the past, even the most advanced systems would quickly become outdated. Not any more, says Steven Charlton, co-founder of I/O Atelier. 鈥淲e鈥檙e seeing the emergence of AI personal assistants that take care of everything in the house. You can set schedules, order food, book flights. It all works together seamlessly and can be upgraded remotely again and again.鈥�

9. Quality and Forever

Technology may have gone mainstream, but traditional touchstones remain. 鈥淲hen I sit down with clients, the master bathroom layout, the stone in the kitchen, the finishing all really matter. It comes back to the basics of interior design,鈥� says 糖心视频鈥檚 Pritchard. 鈥淧eople just want to feel they鈥檙e getting quality for their money.鈥�

Chris Sanderson agrees. 鈥淚 think increasingly consumers are questioning what they鈥檙e getting for their spend, be it a handbag, a car or a residence,鈥� he says. 鈥淲hen it comes to persuading someone to pay a premium for one product over another, quality is paramount.鈥�